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About Us

Making advanced genetic insight more accessible. Powered by advanced genomics and professional genetic counselling.

Family Planning Platform

We believe every family deserves the opportunity to make informed decisions about their future with clarity, confidence, and support. Through SureMart, our informed family planning platform, we use the power of modern genomics to help prospective parents better understand their genetic health before pregnancy.

We are passionate about making advanced genetic insight more accessible, empowering individuals and couples with knowledge based on science, not chance. From education and at-home screening to professional genetic counselling, we support families at every stage of their journey, helping them navigate life-changing decisions with compassion and care.

Because every journey to parenthood is unique, and every family deserves informed choices for the future they are creating. SureMart is a solution by our parent company MolMart.  

Our Vision

A healthier humankind

Our Mission

To make informed family planning accessible for every baby’s journey

Our Values

Empathy

Supporting you with understanding, sensitivity, and without judgement.

Kindness

Creating a supportive experience during some of life’s most important decisions.

Continuous Improvement

Inspired by the Japanese philosophy of kaizen, we are committed to continuously advancing our science, technology to better serve families.

The Professionals

Our Team

Markella Mikkelsen
Founder & CEO

Clinical geneticist with 20 years across NHS and private practice, and 10 years in commercial roles at Abbott Labs. Founded MolMart to make the benefits of modern genomics accessible to families everywhere.

Ricardo Jorge Pais
Bioinformatician and AI/ML Expert

Bioinformatics Lead and AI/ML expert with 18 years in biomedical research. Built the bioinformatics and machine learning that powers SureMart's analysis pipeline. Published author and university lecturer.

David Bowman
External Advisor and Serial Entrepreneur

Strategic Advisor Serial founder and software architect with 30 years across biotech and SaaS. Has designed over 40 software products and led architecture at Fidelity and Wang Laboratories.